Humans love to categorize — and for good reason. Our brains are wired to scan, sort and label creating mental shortcuts that help us repeat what’s worked for us before, only faster. Sort of like hitting the “easy” button. That is until you try to break said pattern, but that’s a conversation for another time. Labels help us make sense of the world by adding color, depth and clarity to what once felt black and white. So naturally we apply that same pattern-seeking instinct t
